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Magic often works with symbols, and symbols can get charged. Advertising and hype charges a product symbol with impressions, expectations, drives and desires, and causes these things to become assosciated with the drives, desires and impressions involved. With the example of the coca cola symbol. The coca cola symbol might have started out a freudian thing that repesents and umbilical cord, and connects with oral comfort in the form of sucking on a sweet tasting liquid, but advertising has given it assosciations with other things. It has become charged. It's charge involves childhood and teenage hopes and fantasies, and the need of youth to look for role models a few years older than them in order to be cool. They did this by bombarding us with advertising campaigns showing coca cola as an integral part of an idilic teenage life. Now, whenever we want to trick ourselves into thinking that we have a cool teenage side to our lives, or that we have more chance of an interesting existance than the average recriut to Tyler Durden's fight club, we can cast the coca cola spell on ourselves by consuming the coca cola product. When we do this, the whole process of denial and fetishistic substitution (which keeps us tame in the corporate controlled world) gets enforced by our choice to sacrifice survival tokens (spend money) for the myth around coca cola which it's advertising has imbued it with. On an unconscious level, the hype which the coca cola symbol has been charged with lies to us and tells us that we're satisfied and happy with our lives when we spend money on it. The reality of corporate products and the consumerist lifestyles get hidden and denied, however. If we lived a sane existance, we would not assosciate corporate products with idealised lifestyles in this way. We would assosciate them with overfarming, and deforestation to make way for ranches, we would assosciate them with indigenous people driven off their land and murdered for complaining. When we saw the Shell logo, we would see Nigerian people such as the Ogoni people choking and dieing on fumes from oil pipes, and beaten and hung for asking for the right to vote against it. When we saw gold rings we would think of extraction by cyanide destroying undergound watersystems used by Australian aborigial people. And when we saw those idealised teenage years that make the misfits (such as ourselves) feel even more alienated and dismayed at our lives, we would see headless teenage corpes still holding Daddy's gun. Advertising steals a part of human nature from us, it extorts money from us to fed it back to us in little dribs and drabs. It forms the carrots and sticks in our minds that make us think that we're only doing well in life when we can buy gimmicks with glamorised labels, and it makes us look away from the daily holocausts that sustain our capitalist world. Corporate labels have become the new sacred icons of a world run by mammons demonic side. And as every good chaos magician knows, when you smash up a sacred icon, you release a certain kind of energy, and you become a little bit more free. I presume that the idea of the workings which have been proposed is to feed some of this energy specifically into the resistance against the WTO, however much of a gnat bite on an elephant that resistance might be. best wishes, The Changeling TEXTS T.R.I.P.S. Foolish Idealist SYNCHROPHRENIA Saying "NO" Forcing rainbows into the clouds There's no place like Topeka Reality? Check Please! How to get to Sydney The Dutch Frog Cult Mad Monkey Manifestation... Is your life boring? The CTG Chantra From Grey to Beige in Double Bay More Flix..... Hindu goddess 'changes colour' The Grip Of The Grey Fungi on the Corpse of Reality Chuckles tells it like it is Mailing List for Sydney Node Mailing List for Italian Node a few ideas for non-ritual public actions Translations But Isn't Chaos Dangerous? (part 2) The CTG Flix database The Children Of Apsu Cultural Creatives Black and White => Grey => Full Colour Beyond Good And Evil Quebec Diary What happened to Arthur Dent? Call To Colour The Burning Arrow Rite - Update The Burning Arrow Rite Another Tarot Reading TOP NEWS STORY! How do we create a Chaosphere? But Isn't Chaos Dangerous? What do you do with Symbols? |